Thursday, 5 September 2024

Case Study – Nutri Kitchen Garden in the dry arid zone of Rapar

  Oct 15, 2023  0 Comment  Water Conservation

Author – Ms. Rajul Bharti,CEOSamerth Charitable Trust

 

Kutch is the second largest district of India, with sea on one side, desert on the other and land on the third. Kutch is now a popular tourist destination, but Rapar- a block in Kutch, is not a tourist hub. It is a dry, arid zone – also known as the dark zone since the ground water extraction is as high as 90 – 100%. The ground is saline, due to its closeness to the desert.

It is not surprising then, that 30% population in Rapar (total population is 2,17,315 (2011 census), 30% is roughly 65,194)   is from the marginalized communities – OBCs, SCs and STs (Rabari, Koli, Harijan etc). Monsoon is erratic and though the average rainfall of Kutch is 377mm – it occurs within a span of few days, and less than 4% of the rainwater can be collected.

 

The SCs and STs – mainly Kolis and Harijans live in Vandhs. Vandhs, are settlements carved out of the village in deep desert lands. In Rapar like in other places, usually the land closest to water sources almost always belongs to the upper and the more powerful castes. The Kolis and harijans feature at the bottom of caste (power) hierarchy and hence have lands in areas with no water source and far away from the main village. Coupled with the ridicule that they face in the village, Kolis since generations decided to set up their homes near their lands. As the family grows, a settlement is formed – and this is called a Vandh. Out of village and administration’s direct purview, Vandhs have poor health and education facilities as well as road connectivity.

 

Poor families typically survive on millet or grain bread, garlic/onion and chilli mix. Pulses or potatoes are sometimes eaten as accompaniments but green vegetables are a rarity. Typically, women who are responsible for all domestic work, along with fetching water from water bodies, raise children, work on their farms prioritize themselves after everyone in else in the family for nutrition.  This impacts their overall health. This is reflected in women’s health at all stages. In adolescent girls – painful, heavy flow, health indicators of pregnant women* – poor weight gain during pregnancy, low birth weight of child, poor milk production and rampant anemia. In older women we found poor health during menopause especially detoriation in bone density and poor immunity (Source: Discussions with doctors from local Primary Health Centres, Asha workers, Aganwadi workers and discussions with community women).

 

Women, thus face a double marginalized – being born in an extremely marginalized community and then facing vulnerability due to their gender. A difficult geography and restrictive social norms leading to further marginalization – directly reflective on their health.

 

Samerth Trust works in Rapar focusing on communities, facilitating construction of more than 1000 ponds, wells, Rain roof water harvesting structures for the poorest families. Samerth in Partnership with WIN Foundation works with the most marginalized women and supports them in growing nutritious green vegetables based on their soil and water capacities. Women are also encouraged and supported to initiate vermicomposting and use the manure for their farms. These women are then capacitated to understand the importance of nutrition – focusing on the women’s health and how nutrition during adolescence and pregnancy is directly related to fetus health and her changing health requirements as she grows older.  These interactions gave rise to newer dialogues on importance of nutrition in women – post their child bearing age.

 

Women groups visit nursery and farms of individuals to learn successful practices of vegetable cultivation in the arid weather of Kutch. They are provided with seeds and sapling of vegetables based on their soil, water analysis, their own interest and food consumption pattern. 5 months into the programme, we see women growing vegetables and have now started consuming fresh vegetables at least once a day. Some have had excess and have started selling in and around their own area.

(From top to bottom, left to right women trained in groups, vermicomposting, soil testing and vegetable harvesting)

 

It is now too early to compare their health indicators with increase in their nutritional intake, but it is expected that that by the end of year this initiative will show demonstrable results. Already, women not part of the initiative are getting interested and have tried to sow vegetable seeds in the kitchen garden on their own.

 

The initiative is aimed to propose a new alternative to the persistent issue of nutritional health of women – especially in remote areas with poorest women in difficult geographies. Such initiatives combined with the Government’s support on the various nutrition related schemes should help to bring in sustainable change.

 

A short clip of one of our nutri kitchen women click here

 

*A quarter of women of reproductive age in India are undernourished, with a body mass index (BMI) of less than 18.5 kg/m (Source: NFHS 4 2015-16). It is well known that an undernourished mother inevitably gives birth to an undernourished baby, perpetuating an intergenerational cycle of undernutrition.”

Wednesday, 24 July 2024

ACT and Innovations in Village communities – Challenges and Strategies

 




An interview with Dr.Yogesh Jadeja and Dr.Sezina Bhimani, Arid and Communities Technologies

  1. Please give introduction of ACTs role in bringing innovations in the village communities

 

Natural resource management at village and community level will be a key determinant of the standard of living and overall village development and well being of the communities.

 

ACT has evolved the concept of Participatory Groundwater Management (PGWM) for water security and sustainability. ACT’s long term experiments and success through PGWM program have shown a more sustainable path towards this, by skilling and active participation in the water security planning, monitoring and management. Alongwith water supply augmentation, water demand management is a crucial component of PGWM. The demand side of water management has logically led to the need to introduce smart or precision farming among the small and marginal farmers. This has potential for not just better water security, but also increased farm incomes with better soil health.  Women-led initiatives have led to nutri-garden projects, bringing more nutrition to their families and also creating opportunities for barter and microentrepreneurship.

 

  1. Objectives of bringing Innovations to Grassroot rural communities

Water balance is a key to water management that includes many dynamic parameters such as rainfall, runoff, water storage as surface and groundwater, groundwater dynamics. As every component is a part of water cycle and is dynamic, it is essential to maintain the balance of water input vs output through integrated hydrogeological monitoring that has been framed using innovative technologies.  Rural communities are adopting innovations and technologies in form of mobile phones, household durables, electric motors, etc. Our village society had evolved practices in water use suitable for different locations. However, in view of vastly higher population and their rising aspirations, there is great need for new innovations to be adopted in management of rural Commons – particularly water sources. Innovations for optimised usage of water for farming arises as a key need due to agriculture being the biggest user of water, roughly 80 to 90% of total usage.

As an example, we have introduced soil testing kits at field level. These are very useful for quick analysis of soil, enabling farmers to determine adding soil nutrients. These are particularly useful for organic farming, since organic inputs, by their very nature, have varying strengths of nutrients, requiring farmers to measure and then fine tune nutrient inputs to achieve optimum level.

Our family nutrition practices have also suffered due to reduced agriculture diversity and lack of knowledge in evolving sustainable nutrition practices suitable for modern lifestyles, affecting even villages.

  1. Please tell us about the challenges faced in above objectives

Fortunately, several Indian startups and corporates are introducing new products in the above domains, at affordable prices.

ACT and WIN Foundation have worked together to bring several innovative solutions to the grassroot communities. In this process, we have observed several challenges in (i) initiation and execution, (ii) achieving desired impact and (iii) scaling and replicating the practices.

The major challenges are explained below:

  1. i) Product and services level:

Startups have limited resources and their founders find it very difficult to reach rural areas, for sales and service.

Also innovative products, by their very nature, require extensive trials and refinements, to reach maturity stage.

As the users themselves are not familiar with such products, continuous training, and guidance are required for these trials and feedback needs to be obtained.

Demonstrating the benefits of innovations to users is essential for the continued adoption. This is challenging as impact is often dependent on a series of steps including multiple products, and requiring measurements over a few seasons and explaining the same to users in simple terms. Farmers used to follow the practices and tools available locally and being in used in the respective region widely. Therefore, the tools need to be mainstream in local market and need wide adaptation among the farmer communities.

ACT’s participative approach has helped here by training rural young men and women for these tasks. As the variety of products and their technical complexity increases, there is a need to train at least some rural youth with greater technical skills to install, train users and do basic maintenance. Getting technical assistance from cities is neither affordable nor scalable in the long run.

While we have shown impact of many of the innovations, the challenge to show significant impact to create demand for the products is still not tackled.

We have now launched an integrated project providing a series of innovations and practices towards precision farming, to show major improvements. For this, we are collaborating with multiple partners, including WIN Foundation, Krishi Vigyan Kendra, several startups, to bring increased expertise to rural areas including local capacity building.

We hope to show significant results in terms of better soil health, higher yield and incomes and greater health for local communities. Alongwith this, we aim to create a local village level cadre with skills in leading the villages to adopt these practices at scale.

The next challenge is market linkages. Here again, we have brought innovations like low cost cooling systems, for storage and transport of perishables. In coming years, we aim to train our women nutri-gardeners, to use their surplus to produce nutritious food supplements and products.

For scaling up across a vast number of villages, we are also working on developing local leadership at village level, to enable village level initiatives to take of the vast diversities in our country.

  1. Please mention some areas where good innovations are required

We see great need for affordable and mature innovations for  soil and water quality and and water quantity with higher efficiency of results. Soil moisture meter needs to be upgraded with guideline for decision making to schedule irrigation for various crop types.

 

There is a need of integrated guideline considering different soil types, its quality and suitable crop types. Water irrigation control for high HP pumpset at a reasonable price with robustness to work in tough rural environment is another unmet need.

 

Small powered farm implements, for de-weeding, harvesting, removing crop residue after harvesting, etc., in small farms. Seed bank for local varieties and indigenous seeds.

 

  1. Please mention about ACTs partnership with WIN Foundation to support in bringing innovations

 

WIN Foundation, through its experience and linkages in startup ecosystem have regularly brought new innovative products and also arranged for training of ACT members in installation and usage.

 

ACT and WIN Foundation have also conceptualised the program for integration of data  services to bring greater value to farmers. Together with other partners, we aim to move towards our goal of taking society to science and enable villages to adopt technologies and products to improve their quality of life and quality and productivity of their work.

 

Somewhere we need to bring this entire region specific concept in a service mode available locally and easily accessible to farmers.

 

Dr.Yogesh Jadeja, Founder Director and Geohydrologist at Arid Communities and Technologies (https://www.linkedin.com/in/yogesh-jadeja-a703611a6/?originalSubdomain=in)

 

Dr.Sezina Bhimani, Founder director and Geohydrologist at Geo science services

(https://www.linkedin.com/in/sazina-bhimani-96b17718/?originalSubdomain=in)

Monday, 18 March 2024

Technology transfer: Possibilities in resource management

 An overview by WIN Foundation

(Author: Ms. Aishani Goswami)

 

‘What gets measured, gets managed’ is a quote often used in sustainable resource management discussions. Regular monitoring of land cover change, conducting tree and animal census forms the basis for forest management. Traditional agricultural practices were based in indigenous knowledge, organic inputs, and involved practice / experience based on people’s science. With advancements in science and increase in the scale of agriculture, use of technology in the farms becomes imperative. And in this context measuring parameters like soil moisture, water availability, soil and water quality, weather prediction will help farmers make educated decisions at her farm.

 

With our implementing partner, Arid Communities and Technologies, we envisioned an integrated agriculture-water-soil data monitoring system with an objective to give advisory to farmers to make farm level decisions, such as cropping patterns, water saving techniques, soil health improvement. It incorporates a multi-layered study of local geographic, climatic, hydro-geological, water and soil studies, by creating an integrated system of data collection, storage and analysis.

‘Bhujal Jankars’, who are community resource persons trained by us in practical applications of hydro-geology, play a key role in this process. They have a good rapport with the community, are scientifically informed and collect data for various parameters using respective instruments. We train them to understand

  1. The importance of data
  2. Science based farming practices
  3. Theory of data parameters such as soil moisture, groundwater level, TDS, soil quality parameters
  4. Interpreting data of above mentioned parameters
  5. Understanding trends and changes in data parameters
  6. Communicating and explaining to farmers about collected data

We have evolved data collection and storing techniques. What began as field diary entries, have become structured formats, to google forms and now a farmer App that we have developed in partnership with SoilSens. This app is connected with SoilSens soil moisture collection equipment, and also stores groundwater level and quality data, soil quality parameters, and weather parameters.

 

 

 

(Field soil testing kit and BJs measuring soil moisture on field)

(Integrated data system to measure different parameters)

 

Challenges and way forward:

Smart farming is an evolving field, and in our attempts of creating pilot farms implementing smart farming, we have learnt a lot.

  • It is important to understand the importance of data and regular data collection, and gradually build a vision around smart farming. In absence of such an understanding, regular data collection can seem to become monotonous and burdensome. So, at regular intervals we organise workshops with experts, farmers, Bhujal Jankars and our staff to build this vision.
  • Data can sometimes feel abstract, especially when it is stored on servers. So it is important for farmers and field teams to access data easily and make sense of it through visualisations, discussions with peers and guidance from subject experts.
  • It is also important to develop a language to communicate scientific concepts, data parameters and its application in farming to farmers. This language needs to be regional, clear and simple to understand.
  • Sometimes smart farming technology can seem daunting, especially to farmers who may not be exposed to it. So, it is important to train farmers in the practical applications of technology and handhold them till they feel confident enough to use and explore on their own.
  • As a process smart farming could involve multiple stakeholders including farmers, scientists, domain experts, startups and technology providers, NGOs, government. It is crucial to develop inclusive partnerships and ensure that the technology reaches the farmers in farmer-friendly ways.

 

If this is a topic that interests you, get in touch with us at info@winfoundations.org, we are happy to learn from you and share our experiences.

Saturday, 6 January 2024

Water- A Relation with society- Perspective, Problems and Solutions and Approach

 

Water- A Relation with society- Perspective, Problems and Solutions and Approach

Author – Dr. Sazina Bhimani, Geohydrologist, Founder and Director of  Geo Science Services, Bhuj-Kutch

Water is an integral part of human life linked with basic needs for drinking and livelihood. Water is chemically formed as H2O but it has many social forms when it linked with different communities and different purposes. Earlier, water demand was met only in terms of its availability through local sources. Community used to  set up social norms and adopt water utilization as per the quantity and quality of local sources.  In the current times, the terms have been changed. Water demand is evaluated as bias and fashion- like public source, private source, source type, quantity, quality and availability. While  people are aware about the importance of water, particularly their needs in terms of quantity and quality,  but are  not sensitized to manage the resource. The mindset is to get adequate and safe drinking water that should be assured and supplied by the relevant authority. On other hand, when water connects with their livelihoods such as agriculture and animal husbandry, people value it more.  Richness of water resource directly affect the economic return from their livelihood. However, quantum of drinking and domestic water is less compared to current demand and we are not able to manage it across the regions.

Looking at social aspects, people have various community division based on religion and livelihood. In rural areas, water distribution and ownership varies from rich/higher caste to poor/lower caste categories. The social norms still exist in some parts but the term has been changed as one more layer has been added that is owning rich and potential water resources. Water in association with economy creates a different social division within and among the community. Water also become a political agenda, from local to national level.

Right from beginning, water always been a political and administrative agenda. Water is considered as a competitive atmosphere without looking at potential and need for any specific region.  All these factors have degraded the water resources of the region. Kachhchh region is the example that shows water history from the rich Dholavira heritage to the current and advances water sources. Even the water demand norms based water requirement couldn’t be matched with local source that has changed the user’s mindset. This has led a trend from sustainability to dependency, from decentralized to centralized system and from local to external source. Urbanization and industrialization add more pressure on overall water budget.

All these factors show that there is a big gap between requirement and potential of the source. The natural cycle of water has been totally missed out by users and suppliers. Human beings are  one of the users of water cycle along with other systems. Water cycle of the region defines its potential and availability, that should be the base for water management. Sound water management can be achieved with scientific and participatory approach.

The participatory approach integrates social, scientific and management aspects that leads towards the water sustainability. Considering participatory approach, a project model can be designed for different types of area and users with following common set of parameters:

  • Geo-hydrological study to understand the natural potential and scope of development
  • Water demand and water budgeting
  • Supply management through integration of surface and groundwater development
  • Demand management from individual unit to collective unit
  • Resource monitoring and evaluation
  • Development of decision making tools
  • Demonstration and scale up

Further to achieve following efforts need to be done at different level such as social aspects, scientific aspects and management aspects.

  • Social aspects:
    • Community/users sensitization that help to change mindset
    • Sensitization of the development and management authorities at all the level
    • Utilization of traditional knowledge in resource development plan
    • Decision makers knowledge strengthening for monitoring and groundwater recharge techniques
    • Community involvement throughout all the social and economic division with equity
  • Scientific aspects:
    • Accounts of surface and groundwater resource
    • Problem and potential mapping
    • Water budgeting
    • Demand and supply management plan
    • Creation of evidences of participatory management using technological tools
  • Management aspects:
    • Decision making system set up
    • Set up usage norms and guideline
    • Resource monitoring
    • Mainstreaming and scale up
    • Learning, review and upgradation

Rainfall is the main source of water that being received every year. When rainwater touches the earth surface, it gets related with administrative boundaries  like village, district, state. From this point, water division starts naturally, socially and administratively. Each region receives different amount of rainfall and have different set of technique to harvest it. In every situation, water budget specific management can lead towards the sustainability excluding all the social, administrative and political division. Water should be evaluated and developed as per the demand and potential supply only.

Saturday, 30 December 2023

Water and Society – Changing perceptions in a changing climate: A socio-economic perspective

 Authors : Dr. Soumi Roy Chowdhury, Prof. Deepak Singhania, Ms. Shradhda Jain

The growing population and the global shifts in economic activities have led to nearly six-fold increase in the water demand since 1900. Various estimates show that currently, the global water demand for all uses, is about 4,600 km3 per year, which is likely to increase by 20% to 30% in 2050([1]). Especially for agricultural purposes, the increase will be of 60% by 2025([2]). At the wake of this surge in water demand, the sources of water are continuously shrinking leading to an imbalance in the spatial and temporal distribution of water globally, nationally, as well as regionally.

Especially, countries with higher share of population, like India, that is a home to 17% of the world population with only 4% of the world’s fresh water, the average per capita water availability, is low enough to be categorized as water stressed country. NITI Aayog reports that the per-capita water availability will further reduce to 1341m3 by 2025 and 1140m3 by 2050 close to the water scarcity threshold of 1000 m3([3]).

Moreover, the water use patterns of India is startling. In 2014, India had the largest freshwater withdrawals, at over 760 billion m3 per year, of all the countries. This was followed by China at 600 billion m3 and USA at 480 billion m3. At this rate, if conservation measures are not put in place, an investment of Rs INR 20,00,000 crores might be needed to bridge the expected water supply gap by 2030([4]).

The following tables provide a glimpse of the sector-wise projected water demand in India against the water availability as per government estimates: Here we show two tables with projected water demand and supply in India.

 

[1] Burek, P. et al. Water Futures and Solution: Fast Track Initiative (Final Report). IIASA Working Paper (International Institute for Applied Systems Analysis (IIASA), Laxenburg, Austria, 2016)

[2] Alexandratos, N. & Bruinsma, J. World Agriculture Towards 2030/2050: The 2012 Revision. ESA Working paper No. 12-03. Rome, Food and Agriculture Organization of the United Nations (FAO).

[3] Aayog, N. I. T. I. (2018). Composite water management index: A tool for water management.

[4] “Investments worth $291 bn needed to plug water demand-supply gap in India: Study”, ASSOCHAM India, accessed May 6, 2019, http://assocham.org/newsdetail.php?id=6357.

Integration of local communities in water management dialogues

Given the above-mentioned imbalance between water supply and demand, management of water resources such that it caters to the present and future generations become important. In that aspect, the Government of India has acknowledged the need for water management in a scientific way.

Missions like Jal Shakti Abhiyaan across 256 districts and 1592 water stressed blocks in India campaigned for water conservation interventions – such as rainwater harvesting, renovation of traditional and other water bodies/tanks, reuse, bore well recharge structures, watershed development and intensive afforestation.

The success of these efforts lie in their relevance and uptake at the local and individual levels of communities. Also, the sustainability of these effects not only rests with their adoption among the end users but in their conviction about the looming water scarcity and the need to uptake water management practices. In this context, it has become even more important to integrate local communities in dialogues pertaining to water scarcity.

With the diverse geographical spread of India, ideally water management must be case specific. One umbrella-solution might not fit the requirements of the heterogeneous terrains.  Therefore, the importance of focusing into the specific water needs and available resources of a community cannot be ignored.  Bottom-up approach through participatory planning needs collaborations with the communities living in these areas. This will in turn instil a sense of ownership among them and will make them accountable for the use and management of these practices.

Ensuring accountability such that users understand the importance of these conservation efforts needs behavioural changes. This is the most fundamental requirement that is likely to hold together all the planning and policy decisions. Mindfulness in groundwater extraction as per the needs, adhering to policy guidelines, ensuring timely maintenance of the conservation structures will ensure sustainability of these initiatives. Therefore, capacity building and spreading of awareness are fundamental to bring about behavioural changes.

Sustainable solutions to water management

Different innovation practices and technologies aiming for sustainable water management solutions have gained prominence as a response to the water scarcity. For instance, technologies like faucet, aerators, flush diverters have been introduced to address the water usage patterns in domestic and industrial purposes. Micro irrigation, crop rotations, plantation of seasonal crops, and bio manures help in the preservation of the soil moisture which ultimately leads to curbs in the water demand.

On the other hand, hard constructions, extinction of water bodies, soil erosions have made it difficult for the infiltration of rainwater into the aquifers. Especially in cases of low rainfall areas, arid and semi-arid climatic conditions, the groundwater is even more depleted. Sustainable solutions like rainwater harvesting in these cases can be helpful in addressing the supply side challenges – they help in diverting the runoff of water towards the aquifer.

Some such supply side interventions can be seen through the flagship programs of the State governments like Sujalam Sufalam Yojana in Gujarat, Jalyukt Shivar Abhiyan in Maharashtra, and Pani Bachao Pani Kamao in Punjab among others.  Similarly, NGOs, academic research institutions and some foreign institutions are pulling together resources and like-minded people to drive participatory irrigation management programmes and decentralized water management initiatives. To give some examples, from the Kutch area in Gujarat, one can follow the works being undertaken by the NGOs like ACT, WOTR, SRIJAN, SANKALPA with support from funding agencies such as WIN, Aziz Premji Foundation and Arghyam.

The farmers of Kutch region are affected by low rainfall and salinity of water due to coastal and low-lying areas. Both factors affect the quality of water due to high salt concentration which makes it difficult for both agricultural use and impacts livelihood. To address this challenge, farmers have created a recharge pit – which is used to recharge the dry borewell. Areas near the dry borewell has been evaluated to divert the flow of rainwater towards it. A pit is constructed and filled with rocks and sand which also helps in the purification of water. This pit is connected to a borewell through a PVC pipe. A recharge well serving the same purpose is also dug into these areas to the depth of the aquifer.

These interventions not only increase the water level but also improve the quality of the water by decreasing the TDS level. Most importantly, rainwater collected in these pits and wells gets stored in the aquifer which in overall keeps recharging the aquifer below. So not just the individual farmer, but farmers within the perimeter of 500 metres gets benefited from such interventions due to increase in water availability in the aquifers. The future of these interventions lies in sustainability where both private needs of the farmers and the societal needs are met.

As one farmer from Khambhaliya, Kutch says that:

“We are benefited by these interventions . Farmers were not interested in agriculture due to drought and quality of water and were looking for labor work. But now with increased water availability, I earn more from my field. The produce has increased. Can you see this bright green color of leaves, it was yellow 15 years ago. This is possible due to artificial recharge well”.

As the looming challenge of water scarcity is already upon us, a holistic sustainable and innovative approach to water management cannot leave behind the involvement of the local communities.

______

Deepak Singhania and Shradhda Jain are associated with IIT Gandhinagar, while Soumi Roy Chowdhury is associated with Janaagraha Centre for Citizenship and Democracy. Views expressed are the author’s own

https://www.linkedin.com/in/deepak-singhania-a055a512/?originalSubdomain=in

https://www.linkedin.com/in/shradhda-jain-433b86129/?originalSubdomain=in

https://www.linkedin.com/in/soumi-roy-chowdhury-869275b3/?originalSubdomain=in

Saturday, 23 December 2023

WIN Nutri-preneur Communications suite development project

 

 Dec 24, 2023  0 Comment  Water Conservation

Author – Students of Institute of Design, Nirma University, with guidance from Prof. Mona Gosai.

Branding and Brand communication is a course taught at the Institute of Design, Nirma University in Semester VI of Communication Design. The course explores Brand Building and teaches communication theories for strategic communication in the form of campaigns, case studies and advertisements.

Under this course, our group of 13 students of Batch 2020-24, got an opportunity to work on a project with WIN Foundation and social organization SAATH and the women ‘nutri-preneurs’ to design the branding and communication material for their home-made nutritious snacks. To understand the clients and their requirements better, we visited one of the project locations at Vasna, Ahmedabad, where we interacted with project coordinators and a few women ‘nutri-preneurs’. From the initial interaction we got an idea that their main aim is to provide community children with homemade nutritious snacks instead of junk snacks like wafers, biscuits, Kurkure etc. by which are harmful for their health, but children get easily influenced  to eat them.

According to the requirements indicated and discussions , the deliverables of the project were narrowed down as below:

  1. Design of Packaging and Posters  of the nutritive products – keeping children as the primary target audience
  2. Social Media posts – to create awareness in society
  3. Short animated video advertisement, highlighting the importance of consuming nutritious food which is engaging for children

To achieve the deliverables, 3 groups were made for focused work and better outcomes. To understand the eating habits, behaviour and what attracts the children, we visited the ‘Balghar’-creche, located in Narol Gam, Ahmedabad where we interacted with preschool children, their mothers, and teachers. From the visit we got some idea on how we should start with the campaign and promotional materials. After discussions, we came up with a Mascot named Tesu, which was going to be the face of the visuals and for the labels – a cartoon character representing the product, e.g. If nachos is a product then on a label nachos is showed with a happy face which may attract children to buy the products. The community women were very clear with their vision and what they wanted the children to see. This helped us to achieve the relevant results.

Saath and WIN Foundation were very helpful with the whole process and wanted the students to design the collaterals, the way the community women envisioned. This synergy boosted the students’ spirit and helped them stay on the same page as the women. Brainstorming and discussing different ideas with each other helped us a lot with the design outcomes. Everyone supported and helped each other. Working in a team was the greatest strength in completing this project.

Before our final submission we had to present our work to our Professors, WIN and SAATH team and the ‘nutri-preneurs’. We got genuine feedback from everyone. The feedback of the Nutri-preneurs was important for us as they were the ones to use the final material. They were so clear with what they required and what would be appealing and attractive for the children. We had a ‘good-feel’ working for the community women and got many new ideas from them.

The final collaterals designed were packaging label designs, standees, Tesu female and male mascots, social media posts, an animated video in Gujarati and Hindi and a radio jingle. All of this was done over a span of 3 weeks. At the end of the project our learning and understanding of various aspects of branding, strategies and brand campaigns were clear and we also understood the value of teamwork and co-design to enhance a ‘real-life’ brief.

Animated Video link

Audio Jingle Link

 

Saturday, 16 December 2023

Micro-entrepreneurship for Sustainable Social Impact

 Author – WIN Foundation

Introduction:

Tens of billions of dollars as well as human resources have been spent over last several decades to reduce poverty, solve critical problems in health, water, and improve quality of life. However, the progress has been far less than desired.

In the book, “The Prosperity Paradox”, the late Harvard Professor Clayton Christensen, the guru of disruptive innovation, showed, along with his co-authors, how solutions creating local market at bottom of the pyramid, have been more effective in moving the needle faster and more efficiently towards social goals in society and nations, as compared to aid handouts and subsidies. Successes like MPaisa in Kenya, Grameen Bank in Bangladesh and several microfinance initiatives in India show ample evidence, as do failures of many large aid programs in bringing about sustainable change.

Even more important, for quality of life, is the micro-entrepreneurship at grassroots catering to public / social goods and services for communities, particularly public services like health, water, energy, education and so on. The pre-colonial Indian economy was estimated at 15-20% of world’s GDP. While the goods produced, like textiles, ships, steel, by Indian entrepreneurs were world renowned, local services for health, water structures, basic education, evolved over centuries, and provided by locally skilled “experts”, were the bedrock of rural life and economic prosperity. In each domain, expertise was carried over generations within families, providing high quality and reliable services, over centuries, thus providing livelihoods and high quality of services to villagers.

E.g. Our water structures like “Vavs” in Gujarat, the ancient water storage structures in Dholavira in the Harrapan times, show high precision and quality structures.

Today, India has achieved substantial growth. However, our rural and tribal areas suffer not just from lack of income and employment, but poor civic services in critical areas of health, water, energy etc., leading to poor quality of life. Several projects demonstrate high potential of micro-entrepreneurship models in each of these domains for sustainable development.

WIN Foundation supports innovations for sustainable social impact in its domains of (i) water and sanitation and (ii) mother and child health. It brings  innovative products and approaches, by bringing multiple stakeholders together, including NGOs, premier institutions, startups, and other innovation ecosystem players.

This is combined  with empowerment and skilling of the local communities. Local talented young men and women are trained in skills, technology and organizing work and projects, to carry out interventions for impact, creating livelihoods and improving social / public services and quality of life.

E.g. (i) In Water and Sanitation, water recharge structures, roof rain water harvesting systems, agriculture and water data collection and analysis etc. Microentrepreneurship models are being implemented to enable the trained local youth to achieve dignified career, respect and sustainability. (ii) Similarly in health, WIN Foundation supports several projects involving development of women micro-entrepreneurs for nutritious food products, to market the products along with a message of healthy diet among communities.

Challenges for microentrepreneurship:

If the potential for such microentrepreneurship for sustainable impact is known, then what are the challenges in scaling up this approach across the country? Based on the experience in our projects, we share the following, with few suggestions to overcome them:

  1. i) Self-confidence and Trust: Communities need to build self-confidence in themselves, and trust with their partners, to adopt the path of self reliance for their public needs like water and health, as against 100% reliance on the government for all such services. The typically “free” or “low cost” “government schemes/solutions, are often inadequate, inconsistent, or of poor quality, imposing a high cost on the community. E.g. Poor water bodies management results in poor water quality, shortages in summer, in turn resulting in health problems. Fortunately, many NGOs have worked closely with communities to build such trust. Further, NGO staff has to be oriented to understand the need to carry the message of skilling, microentrepreneurship as a solution, as against the standard charity activities or government schemes and freebies as the solution. Even when the government provides funds or basic infrastructure, local microentrepreneurship can help maintain such infrastructure and related services, to get maximum out of it. The community has to be convinced to get involved, take ownership, and support their own young men and women to get skills and provide high quality and reliable services as microentrepreneurs.
  2. ii) Localised Customer-focused Solutions:

Microentrepreneurs have to develop customized solutions to meet dynamic local customer needs. This requires (i) technical skilling in production of goods or provision of services, and (ii) understanding marketing concepts, to understand varying customer needs and adapt offerings, with effective marketing. This also requires bringing out the innate leadership skills of the microentrepreneurs, giving them confidence in their abilities, and encouraging them to experiment and improvise along their journey. Often, well meaning NGOs train microentrepreneurs to only produce goods, with little or no marketing and leadership training. This restricts microentrepreneurs from thinking further about understanding customer needs and long term growth. WIN engages microentrepreneurship training experts to train and handhold microentrepreneurs, with support of NGO staff, over 1-3 years. The NGO and microentrepreneurship expert also help evolve new viable business models, through experimentation.

iii) Understand and adopt technologies, processes, and update knowledge regularly to meet customer and community needs:

  1. Products and services: Even the rural population is exposed to modern products, and aspires to benefit from such products. Microentrepreneurs have to be trained to scan and adopt new technologies and products from time to time. Fortunately, a lot of affordable technologies are being developed by startups and companies, available for use by local microentrepreneurs to offer better services. E.g. Field usable Soil moisture, soil testing, water testing equipment at low cost, allow the local micro-entrepreneurs to offer services to support smart farming even to marginal farmers. WIN Foundations, through multi-stakeholder collaboration, involving NGOs, startups, institutions, etc. has helped bring affordable state of the art products, bringing products from over 10 startups to the communities.
  2. E-business: to help microentrepreneurs become efficient and widen market reach. Here too, modern IT and Telecom solutions are available at very low cost or no cost. This requires identification of such affordable means and then training microentrepreneurs to implement them. This too requires bringing expert trainers and NGOs together. Eg. WIN Foundation recently carried out a multi-partner, multi-location month-long whatsapp for business training for around 35 microentrepreneurs, predominantly women, who implemented their online pages and catalogues right during the training and started generating businesses.
  3. Continued learning: We need to build a learning attitude among the microentrepreneurs for their continued learning and update, and support them with learning opportunities, including self learning, online learning etc. E.g. WIN Foundation supports learning through its online skillingtoWIN.org platform.
  4. iv) Funding support: Microentrepreneurs require funding support, just like that available in startup world, over a period of time, alongwith development of their own financial expertise to enable them to move towards financial self reliance. This requires creation of seed funds, soft loans, cooperative credit society structures, etc., which provide support and also generate financial accountability. There are several priority sector lending schemes also available for small businesses including those by women.
  5. v) Scaling and Replication: While many pilots have shown excellent results, scaling and replicating solutions across whole districts, state, country remain the biggest challenge. Typical solutions tried for scale-up are skilling at mass scale, financial support schemes by government However, these have had limited success and often lose momentum, as they often face new unforeseen problems in new locations or new situations. A key requirement, missed out by most scaling efforts, is that of local leadership. Success in pilots invariably involved local leadership displayed by experts, local NGO staff, few local community leaders etc, which is critical to overcome unforeseen hurdles faced along the way. Scaling efforts miss out on this leadership aspect almost totally, leading to lack of success in scaling up. Hence, to complement the massification of skilling, we also need to create a simultaneous system to identify leadership potential at local levels, and then empower the local leaders to evolve, through practice, local solutions, and solve local problems and hurdles, while replicating successful models from elsewhere. Such local leaders typically also help many other microentrepreneurs around them, thus bringing true multiplier effect. WIN Foundation is engaged with its NGO partners to brainstorm and implement such leadership development process, and is keen to explore more stakeholder relationships for this.

Summary of WIN Foundation projects which support microentrepreneurship:

  1. Water Conservation, where local youth, men and women, are trained as Bhujal Janjkars, and lead interventions by preparing water security plans and help implement water recharge structures, smart farming practices using affordable equipment and solutions, women group formation and practices like kitchen gardens etc. Thus these Bhujal Jankar act  as change agents, and bring sustainable improvement in quality of life at village level.
  2. Mother and Child Nutrition, where women microentrepreneurs are trained for producing and selling nutritious food products to community, along with support for central kitchen, seed funds, community events etc. These women microentrepreneurs take the message of nutrition to mothers and others in communities, and market healthy food products, affordable to the community and finally make a positive impact to tackle malnutrition.
  3. Horizontal initiatives across domains:
    1. Whatsapp for Business training for grassroots micro entrepreneurs, from multiple domains – to enable them to tap into e-commerce even with their limited education.
    2. Online skilling platform – skillingtoWIN.org, enabling expansion of skilling.

Impact:

  • 25+ of Bhujal Jankars
  • 40+ Number of Women microentrepreneurs for food
  • 35+ Number of microentrepreneurs who implemented e-business and started getting sales through e-business channel

Future goals:

  • Support microentrepreneurs reach stability and maturity, and put them on growth path with greater customer service and financial profitability
  • Identify leaders among above groups and motivate them to act as coaches for more microentrepreneurs
  • Scale and replicate in other locations – through training and local leadership development
  • Build multi-stakeholder system to support microentrepreneurs.

WIN Foundation would love to engage with other organizations for supporting grassroot microentrepreneurship. If interested, write to us at info@winfoundations.org.

Case Study – Nutri Kitchen Garden in the dry arid zone of Rapar

  Team WinFoundation   Oct 15, 2023    0 Comment     Water Conservation Author – Ms. Rajul Bharti,CEO ,  Samerth Charitable Trust   Kutch is...